{"id":33,"date":"2021-03-15T08:24:41","date_gmt":"2021-03-15T08:24:41","guid":{"rendered":"https:\/\/pfatisch.com\/?page_id=33"},"modified":"2025-06-16T18:25:53","modified_gmt":"2025-06-16T16:25:53","slug":"museo","status":"publish","type":"page","link":"https:\/\/pfatisch.com\/en\/museo\/","title":{"rendered":"Museum"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"33\" class=\"elementor elementor-33\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-52a9aae7 elementor-section-boxed elementor-section-height-default elementor-section-height-default jltma-glass-effect-no\" data-id=\"52a9aae7\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-22b0b48d jltma-glass-effect-no\" data-id=\"22b0b48d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-5974b6ac animated-slow elementor-section-boxed elementor-section-height-default elementor-section-height-default jltma-glass-effect-no elementor-invisible\" data-id=\"5974b6ac\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;animation&quot;:&quot;zoomIn&quot;,&quot;animation_delay&quot;:300}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-41e24850 jltma-glass-effect-no\" data-id=\"41e24850\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1d0d3709 jltma-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"1d0d3709\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">THE MUSEUM<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5d69004c jltma-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"5d69004c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">The museum<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-527684a jltma-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"527684a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The moment has finally arrived: <strong>Choco-Story Torino<\/strong>the long-awaited new Chocolate Museum located beneath the historic Pfatisch pastry shop, is now\nopen! Come and discover all the magic of a place where the passion for chocolate and Gianduja blends with the history and culture of our city <strong>\u2014where every\ncorner tells a fascinating story.<\/strong>.<br \/>Let yourself be transported on a delightfully sweet journey, right in the heart of Turin.<br \/><strong>We\u2019re waiting for you at Via Sacchi 38, every day from 10 AM to 6 PM (last admission at 6 PM).<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-459b835c animated-slow elementor-section-boxed elementor-section-height-default elementor-section-height-default jltma-glass-effect-no elementor-invisible\" data-id=\"459b835c\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;animation&quot;:&quot;fadeInUp&quot;,&quot;animation_delay&quot;:300}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-45dedf8 jltma-glass-effect-no\" data-id=\"45dedf8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6b2f63c7 elementor-arrows-position-inside elementor-pagination-position-outside jltma-glass-effect-no elementor-widget elementor-widget-image-carousel\" data-id=\"6b2f63c7\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;autoplay_speed&quot;:2000,&quot;speed&quot;:700,&quot;navigation&quot;:&quot;both&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;infinite&quot;:&quot;yes&quot;}\" data-widget_type=\"image-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-carousel-wrapper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Carosello d&#039;immagini\" dir=\"ltr\">\n\t\t\t<div class=\"elementor-image-carousel swiper-wrapper\" aria-live=\"off\">\n\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"1 di 8\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/pfatisch.com\/wp-content\/uploads\/2021\/04\/pft-02-Sito-Immagine-Museo-02.jpg\" alt=\"\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"2 di 8\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/pfatisch.com\/wp-content\/uploads\/2021\/05\/pft-02-Sito-Immagine-Museo-05.jpg\" alt=\"\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"3 di 8\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/pfatisch.com\/wp-content\/uploads\/2024\/06\/@bettercalldusna_pfatisch_museo_071-2.jpg\" alt=\"@bettercalldusna\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"4 di 8\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/pfatisch.com\/wp-content\/uploads\/2024\/06\/xxxx-rotated-e1719681470503.jpg\" alt=\"xxxx\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"5 di 8\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/pfatisch.com\/wp-content\/uploads\/2024\/06\/xx.jpg\" alt=\"@bettercalldusna\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"6 di 8\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/pfatisch.com\/wp-content\/uploads\/2021\/04\/pft-02-Sito-Immagine-Museo-03.jpg\" alt=\"\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"7 di 8\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/pfatisch.com\/wp-content\/uploads\/2024\/06\/sacco.jpg\" alt=\"sacco\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"8 di 8\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/pfatisch.com\/wp-content\/uploads\/2021\/05\/pft-02-Sito-Immagine-Museo-04.jpg\" alt=\"\" \/><\/figure><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-prev\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-left\"><\/i>\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-next\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-right\"><\/i>\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"swiper-pagination\"><\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-befc698 elementor-section-boxed elementor-section-height-default elementor-section-height-default jltma-glass-effect-no\" data-id=\"befc698\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b37b48d jltma-glass-effect-no\" data-id=\"b37b48d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3092f49 jltma-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"3092f49\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Choco-Story Torino<br>THE CHOCOLATE AND GIANDUJA MUSEUM<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d831f4a jltma-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"d831f4a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div><b>\u00a0<\/b><\/div><div><div>Turin, the capital of chocolate and Gianduja, finally has its very own museum dedicated to the nectar of the Gods.\nThe project, conceived by our very own Francesco Ciocatto and visionary Belgian Eddy Van Belle, aims to narrate and share the fascinating story of chocolate\u2014from the original cacao bean to the hand-wrapped, prized giandujotto.\nThe museum is housed in the underground spaces of the chocolate workshop of our historic pastry shop on Via Sacchi 42 in Turin, just a few steps from Porta Nuova station.<\/div><div>\u00a0<\/div><div>Through a captivating exhibition, the tour offers a chance to explore the origins of cocoa cultivation, the early recipes of the Maya and Aztecs, its introduction to Europe, and the birth of the great artisanal tradition in Turin and the Piedmont region.\nMore than 700 objects in the collection bear witness to this extraordinary journey: molinillos, metate, tools for sugar processing, cups and chocolate pots, packaging from the great chocolate makers of Turin and Piedmont, and machines from the old Pfatisch pastry shop.<\/div><div>\u00a0<\/div><div>The journey begins at the very start, in a room dedicated to the discovery and early development of cacao cultivation. Its mythical origins and the gods who gifted it to humankind are told within the evocative setting of a reconstructed Mayan temple inside the museum. To learn how Hern\u00e1n Cort\u00e9s first brought this precious ingredient to Europe, visitors board a full-scale galleon, complete with nautical maps to explore and a keen lookout announcing the arrival in the New World.<\/div><div>\u00a0<\/div><div><p>But how is cocoa cultivated? How do we get from the tree to a kilo of dark chocolate? What role did Turin play? How did it become Italy\u2019s chocolate capital?\nWhen and how was the giandujotto invented? \nAll of this and more is revealed at Choco-Story Torino\u2014a haven for history buffs, chocolate lovers, and anyone curious to immerse themselves in the story of an ingredient that has captivated generations.<\/p><p>\u00a0<\/p><p>Choco-Story Torino is a place where history, culture, and flavor come together \u2014just like chocolate\u2014 in a highly engaging sensory and educational experience.\nIt\u2019s a must-see destination for tourists visiting Turin, eager to uncover the traditions and secrets of this exceptional ingredient, long kept under wraps and now revealed in a one-of-a-kind museum experience.<\/p><\/div><div>\u00a0<\/div><div>\u00a0<\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-02c4272 elementor-align-center jltma-glass-effect-no elementor-widget elementor-widget-button\" data-id=\"02c4272\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-lg\" href=\"https:\/\/www.choco-story-torino.it\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">DISCOVER THE CHOCO-STORY TORINO WEBSITE<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b756190 jltma-glass-effect-no elementor-widget elementor-widget-spacer\" data-id=\"b756190\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>il museo Il museo Il momento \u00e8 finalmente arrivato: Choco-Story Torino, il nuovo attesissimo Museo del Cioccolato nato nei sotterranei Pfatisch, \u00e8 aperto! Vieni a scoprire tutta la magia del luogo dove la passione per il cioccolato e per il Gianduja si mescola alla storia e alla cultura della nostra citt\u00e0, dove ogni angolo racconta&hellip; <a class=\"more-link\" href=\"https:\/\/pfatisch.com\/en\/museo\/\">Continue reading <span class=\"screen-reader-text\">Museum<\/span><\/a><\/p>","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_canvas","meta":{"footnotes":""},"class_list":["post-33","page","type-page","status-publish","hentry","entry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Museo | Pfatisch<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/pfatisch.com\/en\/museo\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Museo | Pfatisch\" \/>\n<meta property=\"og:description\" content=\"il museo Il museo Il momento \u00e8 finalmente arrivato: Choco-Story Torino, il nuovo attesissimo Museo del Cioccolato nato nei sotterranei Pfatisch, \u00e8 aperto! Vieni a scoprire tutta la magia del luogo dove la passione per il cioccolato e per il Gianduja si mescola alla storia e alla cultura della nostra citt\u00e0, dove ogni angolo racconta&hellip; Continue reading Museo\" \/>\n<meta property=\"og:url\" content=\"https:\/\/pfatisch.com\/en\/museo\/\" \/>\n<meta property=\"og:site_name\" content=\"Pfatisch\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/pfatisch1915\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-16T16:25:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/pfatisch.com\/wp-content\/uploads\/2021\/04\/pft-02-Sito-Immagine-Museo-02.jpg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/pfatisch.com\/museo\/\",\"url\":\"https:\/\/pfatisch.com\/museo\/\",\"name\":\"Museo | Pfatisch\",\"isPartOf\":{\"@id\":\"https:\/\/pfatisch.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/pfatisch.com\/museo\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/pfatisch.com\/museo\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/pfatisch.com\/wp-content\/uploads\/2021\/04\/pft-02-Sito-Immagine-Museo-02.jpg\",\"datePublished\":\"2021-03-15T08:24:41+00:00\",\"dateModified\":\"2025-06-16T16:25:53+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/pfatisch.com\/museo\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/pfatisch.com\/museo\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/pfatisch.com\/museo\/#primaryimage\",\"url\":\"https:\/\/pfatisch.com\/wp-content\/uploads\/2021\/04\/pft-02-Sito-Immagine-Museo-02.jpg\",\"contentUrl\":\"https:\/\/pfatisch.com\/wp-content\/uploads\/2021\/04\/pft-02-Sito-Immagine-Museo-02.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/pfatisch.com\/museo\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/pfatisch.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Museo\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/pfatisch.com\/#website\",\"url\":\"https:\/\/pfatisch.com\/\",\"name\":\"Pfatisch\",\"description\":\"Tradizione dolciaria e raffinatezza\",\"publisher\":{\"@id\":\"https:\/\/pfatisch.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/pfatisch.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/pfatisch.com\/#organization\",\"name\":\"Pfatisch\",\"url\":\"https:\/\/pfatisch.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/pfatisch.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/pfatisch.com\/wp-content\/uploads\/2021\/03\/cropped-pft-02-ir002-00-Sito-Logo.png\",\"contentUrl\":\"https:\/\/pfatisch.com\/wp-content\/uploads\/2021\/03\/cropped-pft-02-ir002-00-Sito-Logo.png\",\"width\":1200,\"height\":562,\"caption\":\"Pfatisch\"},\"image\":{\"@id\":\"https:\/\/pfatisch.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/pfatisch1915\",\"https:\/\/www.instagram.com\/pfatisch1915torino\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Museo | Pfatisch","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/pfatisch.com\/en\/museo\/","og_locale":"en_GB","og_type":"article","og_title":"Museo | Pfatisch","og_description":"il museo Il museo Il momento \u00e8 finalmente arrivato: Choco-Story Torino, il nuovo attesissimo Museo del Cioccolato nato nei sotterranei Pfatisch, \u00e8 aperto! 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